The objective is to make broadcast footage of the Olympic Games available to the widest possible audience. The Vancouver 2010 Olympic Winter Games was an important moment in Olympic history in terms of online and mobile phone broadcast, and the IOC want to ensure that people have the opportunity to re-live the magic of the Games either through their freely available digital channel or through IOC rights-holding broadcast partners’ platforms.”
Vancouver 2010 was the first Olympic Winter Games to have digital media coverage freely available across the world, provided by the rights-holding broadcasters. The IOC, and its wholly owned subsidiary, Olympic Broadcast Services (OBS), will now make over 400 highlight clips available of the Vancouver 2010 Olympic Winter Games, as well as footage of previous Olympic Games.
The IOC’s digital channel is a means to engage the Olympic audience through the digital exploitation of the Olympic archives, significantly increasing the number of people watching Olympic footage from past Olympic Games and continuing the promotion of Olympism in an environment that appeals to younger audiences.
The collaboration with Google/YouTube began at the Beijing 2008 Olympic Games, when delayed highlights were made available in territories where digital video-on-demand rights had not been sold. This marked the first time that the IOC had produced and delivered footage to Olympic fans directly. The channel received over 21 million video views during the period of the Games.
The IOC’s agreement with Google/YouTube includes protection against ambush on all Google platforms, as well as promotion of Olympic content and online initiatives. It is non-commercial and non-exclusive. All broadcaster rights are fully respected, with the IOC retaining full ownership and control over its content.